Job Title: Marketing Manager (Client Retention & Communications)
Location: London Victoria, Hybrid
Reports to: Georgia Wing (Senior Marketing Manager)

A bit about us 

At nudge we believe People need to be in control of their finances. nudge puts you in control of your money. Combining behavioural psychology, data, and personalized education, our financial wellness benefit empowers people to develop their financial skills and knowledge.

A global SaaS solution without conflicting financial products, our inclusive approach is trusted by some of the world’s most recognisable brands, such as Meta, Accenture and PepsiCo to support the financial wellbeing of their employees. 

About the team

Our team is united by the shared purpose to create brighter financial futures for everyone, everywhere.

You will be joining the team at a critical period as we scale our marketing efforts, predominantly in the US and UK, to increase new business and client retention with the world’s top employers.

Role Purpose

As a Marketing Manager, you will be responsible for managing and executing client marketing campaigns, ensuring impactful communication, and using data insights to optimize strategies.

What you will be doing?

Things move fast at nudge, and we are always learning. This means we need to stay agile meaning the responsibilities of a role are never set in stone.

Responsibilities

• Manage and execute client marketing campaign strategy and engagement plans with research and previous campaign insights to achieve targets
• Tactical execution and management of client communications and events to achieve impactful results
• Multimedia asset creation to support campaigns, including copywriting, and briefing design and other providers
• Support on client advocacy strategy and integrated communications plan to demonstrate impact and ROI
• Client channel management and execution: email, social, client hub
• Support and execute nudge client events, including webinars/ in-person advocacy roundtables and annual awards
• Strong collaboration between marketing and client team to create and implement strategic campaigns
• Use data to track client campaign performance and measure key metrics. Analyse campaign data to identify trends, optimise strategies, and improve results
• Prepare regular reports on campaign activities and performance for internal stakeholders and meetings
• Excellent CRM management and optimisation
• Knowledge of the most effective marketing tools for client communications and engagement

Skills and experience

To help you do all this, you will need:

• 3+ years’ experience in a SaaS marketing role
• BSc/MSc degree or recognised accreditation in Marketing to understand broader marketing mix and how to optimise for results
• Employee benefits or HR Tech experience
• Experienced in HubSpot CRM and understanding of Umbraco
• End to end campaign management experience (full-funnel marketing)
• Copywriting experience and the ability to work with internal/external content and creative teams
• Strong analytical skills and experience with marketing analytics tools (Hubspot)
• Ability to work independently and as part of a team in a fast-paced environment
• Attention to detail
• Stakeholder management
• Project management
• Strong communication skills
• Client focused
• Event experience (webinars, trade shows and awards)

Key attributes:

• Self-starter
• Growth and creative mindset
• Business acumen
• Experience working closely with clients/ account management /commercial teams and briefing them
• Communication skills to brief commercial teams
• Agile worker
• Potentially someone in client retention/comms position now, or reporting into someone with that status
• Knocking on Manager promotion level

What’s in it for you?

We have an open, friendly, and supportive work environment that we hope you’ll be proud of. And we’re growing fast which means great opportunities for you and your people to gain broad and diverse experience alongside some of the brightest minds in the industry.

We offer a very competitive reward and benefits package, which includes:

• Share options
• Private Medical Insurance
• Health Cash Plan
• Life Assurance
• Critical illness cover
• A flexible working environment
• 25 days annual leave, plus your birthday off
• A personal learning and development allowance
• A company pension scheme

Our culture and values

We are a business that is powered by our culture and the extraordinary people who work here. Our values are central to our culture and embody the behaviours that make us successful. They are “Friends through thick and thin”, “Embracing differences, supporting individuals”, “Leading and Sharing” and “Always Learning”.